When done correctly, Pinterest Advertising Strategy can be a powerful way to reach your target audience and motivate them to purchase your product. However, many businesses don’t know how to create an effective Pinterest advertising strategy and calculate Pinterest Advertising Costs.
In this blog post, we will discuss how to create a Pinterest advertising strategy that will deliver results for your business!
Create a Pinterest advertising strategy in a few steps: define what you want from your advertising strategy, determine the best timing for posting Pinterest Pins, set up an effective targeting method, and determine advertising cost on Pinterest.
Define What You Want From Your Ads – It’s important to know exactly what kind of results you’re looking for before creating any type of marketing campaign. Let’s Dive in.
13 Things About Pinterest Advertising Strategy
1. Pinterest Account Optimization (Pinterest SEO):
Pinterest is a search engine, so your pins and boards need to be optimized for SEO just like your website and blog. Make sure you use good look image in your Profile, verification of websites, and other social media accounts.
You can also add keywords to your profile by using the keyword field on your profile page.
2. Pinterest Keyword Research:
Pinterest Keyword Research is important in Pinterest Advertising Strategy. By using the right keywords, you can target your audience and show them relevant pins. You can also use related keywords to create a board that is more appealing to potential customers.
3. Target with Multi types of Ads:
Pinterest ads are one of the most effective tools in your Pinterest advertising strategy. They allow you to specifically target your audience and motivate them to purchase your product. To create an effective Pinterest ad, you must first understand what makes your audience tick. What are their interests? What do they like? What motivates them? Once you have a good understanding of your audience, you can then create an ad that speaks to them.
Your Pinterest ad should be eye-catching and interesting. It should also be relevant to your product and the interests of your audience. If you can create an effective Pinterest ad, you will see a significant increase in sales and conversions. Here are the types of Pinterest Ads for your Advertising Strategy.
- Shopping Pins.
- Standard Ads.
- Carousel Ads.
- Video Pin Ads.
- App install Ads.
4. Run various Pinterest Campaigns:
To create an effective Pinterest Advertising Targeting Strategy, you need to run Promote pins on various types of campaigns. Campaigns will help you to reach your goal and target specific customers and provide them with the right information about your product. There are different types of campaigns that can be run on Pinterest:
- Brand Awareness.
- Video Views
- Catalogs sales
5. Targeting Audience:
Your Pinterest advertising strategy must include your target audience. You may ask yourself, “Who are the people that need my products?”
Are they women or men? Are they adults or teens? What is their age bracket? Where do they live and what languages do they use in communication? Do you know their hobbies and interests?
You must answer all these questions in order to create a profile of your target audience.
It is also important to research your competitors and see what they are doing with their Pinterest advertising efforts.
6. Choose a high bid Pinterest Advertising Strategy Initially;
You can decrease the bid later!
One of the secrets to success on Pinterest is that you need to start with a higher bid. This will help you attract your audience and deliver them what they want, which is more important than just wasting money on reach… Do not forget: The number of daily active users for this platform has increased by 46% in the last year.
7. Create High-Resolution Visuals:
The most important thing that you have to remember if you want to create an effective Pinterest advertising strategy is that your ads must be visually appealing. If your Pinterest advertisement does not stand out, it will never attract the attention of prospective customers and no one will click on them. Images are what make a Pinterest ad successful so you need to focus on creating high-resolution visuals that are eye-catching and interesting.
Your images should also be relevant to your product and the interests of your audience. If you can create an effective Pinterest ad, you will see a significant increase in sales and conversions.
8. A/B testing of your ad Visuals :
One of the great things about Pinterest is that you can do a/b testing on your visuals. This means that you can test different versions of your ad to see which gets the best response. You can change the text, the images, and even the colors to see what works best.
This is a great way to find out what your audience wants to see, and it can help you create better ads that will convert more customers.
The main thing is to make sure you are testing different things each time so that you don’t get too focused on one particular ad and start ignoring others that may be performing well for other audiences but not yours.
9. Create Rich Pin:
A Rich Pin is a pin that contains extra information and media. When you create a rich pin, Pinterest will pull in the headline, description, price, and other details from your website automatically. You can create a rich pin for any of the following types: article, product, recipe, or movie.
To create a rich pin:
- -Verify your website
- -Create a pin
- -Select the rich pin type you want to create
- -Enter the details for your rich pin
Once your rich pin has been created, it will be marked with a blue verified checkmark.
10. Test Different Ad copies that should be part of your Pinterest Advertising Strategy:
When creating your ad, you want to test different copy variations to see which generates the best results. You can test headlines, descriptions, and even call-to-action buttons. By testing different versions of your ad, you’ll be able to find the one that performs the best and generates the most clicks or conversions.
Headline testing: your headline is the first thing readers see when they come across your ad. Because of that, you want to make sure it’s compelling and captures their attention right away. For example, if you are selling a product or service, try mentioning the name in your headline instead of something generic like “click here.”
Description testing: your description is what will convince readers to click on your ad and learn more about your product or service. You want to make sure it is concise, yet provides all the necessary information for them to decide whether they are interested or not.
Call-to-action button testing: the call-to-action button is what readers click when they want to take action on your ad (e.g., sign up for a free trial, download an ebook). You can test different phrases here too like “Learn More” or “Get a Free Quote!”
11. Create stories with Pinterest App:
The Pinterest app can be used to create stories that will engage and motivate your audience. You can use the app to create boards with images and videos related to your product. The pins on these boards should tell a story that encourages people to buy your product.
Besides, you can also create a Pinterest Story Pin and post it on your business profile. According to Pinterest, story pins are “a new way for people to tell more vivid stories with multiple images or videos in one place”. Unlike static boards, they offer an interactive experience that allows people to swipe through the images and read stories on the go.
In order to create a story pin, you need to first choose your images and then add relevant texts of up to 500 characters for each image. Once done, click ‘Create’ and publish it on your business profile.
12. Pinterest Collaborative Boards:
Collaborative boards are another great way to expand your audience and grow your Pinterest following.
The way they work is simple: you invite other pinners (or they invite you) to aboard. When new pins are added, all members of the board get notified via email or on their home feed, depending on their settings. This allows you to reach new audiences and spread awareness of your company.
Plus, getting involved with collaborative boards is an excellent way to build relationships within the Pinterest community. You’ll be able to showcase your expertise while getting valuable pins out in front of other pinners – many of whom will be potential customers or clients.
To create a collaborative board, start by creating a board and naming it. (For example, “My Awesome Board”) Then, click on the board and select invite people. Enter the email addresses of the people you want to invite or copy and paste their pins URLs into the field provided.
13. Create one-tap pins on Pinterest:
One-tap pins are the ads on Pinterest which allow users to shop, book or buy a product directly from the pin. These pins make it easier for users to take action after they have seen your ad. Using one-tap pins is an efficient way of creating sales through Pinterest ads.
The process of creating a one-tap pin is very simple. You need to first create a pin and then add a call-to-action button on it. After adding the call-to-action button, select ‘Buy Now’, ‘Book now, or any other desired option from the list of options given by Pinterest.
I’m a digital marketer, and digital marketing is a unique breed of marketing that uses a range of digital channels to drive consumer engagement, including paid search, social media, email, display, and even mobile.”